Client: El Paso Bicycle Club

Project: Chile Pepper Challenge 2010

The Chile Pepper Challenge is a yearly event organized by El Paso Bicycle Club, it  has now been part of El Paso’s cycling community for the past 29 years.

This past year they contacted us to help them create a more sophisticated, memorable and consistent identity for the event.

We were very happy to work on the event’s logo, poster, and apparel to generate a consistent look that better reflects the spirit of the event.