Client: Santa Cruz Meat Market

Project: Santa Cruz Meat Market branding

Santa Cruz Meat Market is a local meat market that practices the lost art of butchering, serving their clients only the best cuts. To convey the history behind the concept, we decided to combine rustic style with a modern and discrete color palette.

The logo displays a woodcut image of a cow and classic serif font to exhibit a rustic overtone, and a high contrast of grays and reds for a modern approach. These colors will then be adopted by the rest of the packaging elements.

In this packaging set, we worked with many elements from butcher paper to bags, and created a gift set that includes dry rub and a gourmet BBQ sauce. All of these elements are incased within a cookbook, which includes recipes that are based on the contents in the gift set.