Client: City of El Paso
Project: Downtown El Paso
This logo was created as a proposal for El Paso’s downtown revitalization project. The city of El Paso sits on the bank of the Rio Grande and has an immense Hispanic population. The logo is a cohesive symbol that merges elements of the city’s rich heritage into a classic, sharp brand.
A historic and ageless creation makes for a flexible design; this clean image pasted in front of the city’s backdrop is a stark contrast to El Paso’s vivid downtown area.

A set of poster  was created to commemorate the historic architecture of El Paso Downtown, keeping a subtle palette that lets the amazing photography speak for itself. The posters reflect the understated grace and beauty of this buildings, generating an interest on the people that walk every day among this gentle giants.