Client: San Antonio Food Bank

Project: The Great Turkey Challenge logo

The Great Turkey Challenge is a 5K Run/Walk event to support the San Antonio Food Bank in their effort to place turkeys on the tables of local needy families.
The logo is an incorporation of the Alamo, one of the city’s landmark attractions, and a turkey, a traditional holiday staple. With a mixture of old-time tradition and a festive color scheme, vibrant logo captures the essence of San Antonio.
The event took place Thanksgiving morning, Thursday, November 26th, 2009.
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Client: Santa Cruz Meat Market

Project: Santa Cruz Meat Market branding

Santa Cruz Meat Market is a local meat market that practices the lost art of butchering, serving their clients only the best cuts. To convey the history behind the concept, we decided to combine rustic style with a modern and discrete color palette.

The logo displays a woodcut image of a cow and classic serif font to exhibit a rustic overtone, and a high contrast of grays and reds for a modern approach. These colors will then be adopted by the rest of the packaging elements.

In this packaging set, we worked with many elements from butcher paper to bags, and created a gift set that includes dry rub and a gourmet BBQ sauce. All of these elements are incased within a cookbook, which includes recipes that are based on the contents in the gift set.

Filed under: Identity, Packaging, Work by El Patron
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Client: blueground
Project: Shelton & Valadez Website Redesign

To create a very clean and stylish online presence for Shelton & Valaldez to reflect there unique office space and showcase their practice areas and industry expertise. Working together closely with the bluegroud group we took a different approch to most other legal websites and present the question “How may we help you?” on the homepage.

View Website:
shelton-valadez.com

Filed under: Web, Work by El Guapo
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Client: Kim Parker
Project: PassionFish Designs Website

At PassionFish, they express their love for Africa by creating designs reflecting a uniquely tribal sensibility through the use of vividly graphic African beads and here at Picoso we express our love for our clients through uniquely and beautifully designed websites. The project was heavily inspired be the all the colors and textures from Africa. The site was developed using Flash, XHML, and and a cart developed using PHP. Kim’s story really put a smile on our face with the work she’s doing to help the ministries in Africa and we were very happy to be ones responsible for putting together this website  as tool to raise money through the sales of PassionFish’s beautiful and unique jewlery to  help aid orphans, build and staff medical clinics, schools and houses of worship.

View Website:
passionfishdesigns.com

Filed under: Web, Work by El Guapo
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Client: Law Offices of Wm. M. McKamie
Project: McKamie Law Website Redesign

A website with that good ol’ Texas feel.

View Website:
mckamielaw.com

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Client: City of El Paso
Project: Downtown El Paso
This logo was created as a proposal for El Paso’s downtown revitalization project. The city of El Paso sits on the bank of the Rio Grande and has an immense Hispanic population. The logo is a cohesive symbol that merges elements of the city’s rich heritage into a classic, sharp brand.
A historic and ageless creation makes for a flexible design; this clean image pasted in front of the city’s backdrop is a stark contrast to El Paso’s vivid downtown area.

A set of poster  was created to commemorate the historic architecture of El Paso Downtown, keeping a subtle palette that lets the amazing photography speak for itself. The posters reflect the understated grace and beauty of this buildings, generating an interest on the people that walk every day among this gentle giants.

Filed under: Identity, Print, Work by El Patron
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Client: blueground group
Project: Genesis Network Web Redesign

With experience that circles the globe and ranges from phone systems to advanced network operations, Genesis was in need of a very  innovative approach to get their message across, “Discover how we not only understand what you need. We get it.”

We were approached by the blueground group led by Principal Tony Diamond to put together this website. The inspiration for this site was driven by clean lines and lots of white space. The auroras seen in the background were used to give this site a sense of  dynamic technlogy. With streaming video, we worked along side Shootz Studios to videos together. This site was developed using Adobe Flash, XHTML and ASP

View Website:
genesisnet.com

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Client: El Paso Museum of Art

Project: Russian Constructivism exhibit

El Paso Museum of art creates the opportunity to create proposed exhibition catalogs. In this case we have a catalog for Russian Constructivism. Using design and composition  that relate to the propagandist allure of this particular movement, the layouts are kept simple and with a strong use of type. With a strong cover that resembles a top secret document from the Stalin era, this catalog fully assimilates all the historicalelements of the Russian Constructivism.

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Client// Rosebud International Film Collection

Project// Rosebud International Film Collection logo

Hosting only the most critically acclaimed films and directors, Rosebud International Film Collection (IFC) name is based on what its recognized as the best film, Citizen Kane. This proposed project includes the creation of a logo. The logo for Rosebud IFC cleverly creates an allegory to an iconic element of Citizen Kane, the conservative use of color and type, links the image to a golden era of film.

Filed under: Identity, Packaging, Work by El Patron
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Client//Pure Club
Project//Pure Club identity, branding and promotional packaging

Project Brief//
Proposed logo for underground Pure Club, a venue for the underground hip-hop scene in El Paso, TX. This logo uses stencil look that resonates with the urban look associated  to the hip-hop culture.

Filed under: Feature Project, Identity, Packaging, Print, Work by El Patron
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Client// The Stanlee and Gerald Rubin Center for the Visual Arts

Project// Art exhibits

The Rubin Gallery at the University of Texas El Paso has several exhibitions in which we participated with some proposed promotional postcards.

One of them being an exhibition for graphic design work of Antonio Castro H.  using a clean layout and color CMYK, it clearly relates the exhibition to being a graphic design exhibition as opposed to any other art form.

The other one we present here is A Siren’s Song: Contemporary Narrative Painting we present again a simple and uncomplicated design that lets the painting be a central element of the postcard.

Filed under: Identity, Print, Work by El Patron
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